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Disney, Universal give guests hurricane protection


October 8th, 2007 

Vacations at both Walt Disney World and Universal Orlando will be protected in case a hurricane threatens.

Walt Disney World guests can cancel reservations in the event of a hurricane, the company recently announced. Universal Orlando said it also has a similar program, effective through Nov. 30.

At Universal, the policy allows guests to cancel or reschedule vacation plans if an active, named storm might affect their travel plans.

“Guests choosing to cancel will be issued a complete refund, ‘no questions asked,’ ” Universal said.

Company officials said the company has been operating under a similar, informal policy, but it felt it needed to make the policy official in the hope of eliminating any stress for guests about weather affecting vacation plans.

The refund policy applies to the three on-site Loews hotels, the Hard Rock Hotel, the Royal Pacific Resort and the PortofinoBayHotel. It also includes all nine Universal Orlando partner hotels:

To receive the refund or rescheduling, reservations must have be booked through Universal Parks & Resorts Vacations, Universal’s travel company, at least seven days in advance and canceled before 6 p.m. the day prior to arrival.

 

Details are available at Universal Orlando’s Web site, www.universalorlando.com, in the “Rates and Offers” section associated with each hotel.

 

Wishful visitors to the MagicKingdom and the rest of Mickey’s estate are protected if they book a “Magic Your Way” vacation package. Disney said it is the most common package sold through Disney Destinations or Walt Disney Travel Co.

 

“The last thing we want them to be worrying about is a Disney cancellation or change fee,” says Al Weiss, president of Walt Disney World Resort.

 


Jack’s Place at Rosen Plaza Proves You Can Never Have Too Many “Chefs” In the Kitchen


October 8th, 2007 

While a chef may want total control in the kitchen, Jack’s Place newly appointed Executive Chef Michael McMullen stirred the pot a bit when he developed a new menu based on a key ingredient of the RosenPlaza’s success – it associates. The new menu was created in celebration of the award-winning restaurant and hotel’s 15th anniversary this month.

The 15th Anniversary Menu was developed in part based on favorite dishes enjoyed throughout the years by Rosen Hotels & Resorts associates. The collection blends a variety of culinary favorites such as Jack’s Onion Soup, Harris Ranch Tenderloin Steak, Salmon Gremolata and Jack’s Famous NY Cheesecake – a recipe credited to Mrs. Rosen’s own private collection.

“We’re extremely grateful for 15 wonderful years and what a better way to celebrate than to honor those who have made it happen – both our Rosen associates and the public,” states McMullen. “I believe our patrons will find that some of their favorites, too, have been selected as part of this special menu.” The prix fixe anniversary menu allows the patron to build their own experience by offering selections in each course and is available for $29.00 per person excluding beverage, gratuity and tax. More information about the new menu can be found at www.jacksplacerestaurant.com.

Just recently named one of Florida Trend’s top recommended restaurants in Orlando and Orlando magazine’s 2006 Best Restaurant on International Drive and one of the top Orlando hotel restaurants, Jack’s Place gets its name from Harris Rosen’s father who during his 30-year tenure at the Waldorf Astoria sketched over 100,000 warm and humorous caricatures of visiting celebrities and VIPs, including Jackie Kennedy, Hank Aaron, Indira Ghandi and Henry Kissinger, to name a few. The restaurant is adorned with selections from this impressive collection and has been enjoyed as part of the ambience among patrons for years.

Located on International Drive adjacent to the OrangeCountyConvention Center, the 800-room RosenPlaza provides its guests with resort-style luxury in a world-class vacation destination. Conveniently situated just minutes from Orlando’s world-famous theme parks, Universal Studios Florida, SeaWorld and Walt Disney World, the RosenPlaza is only 15 minutes from the OrlandoInternationalAirport.

For reservations and information, go to www.rosenplaza.com or call (407) 996-1787.


Event planners in high-tech era need to be quick and innovative


October 8th, 2007 

Houston Business Journal - June 30, 2006

by Nicki Keenan

Special to Houston Business Journal

At one time, some speculated that technological advancements might eliminate face-to-face meetings. Like the paperless office, the meeting-less business world has yet to emerge. If anything, the value of meetings has skyrocketed, along with the expectation to produce real-time results, as organizers and attendees seek to stay one step ahead of their competition.

As a result, the world of meeting planning has changed dramatically in the past few years. Today, meeting planners must be able to turn on a dime, and do so expertly. The alternative is losing business to others more nimble.

Meetings evolution                                                                   

Large meetings and conferences have been an integral part of business ever since commercial air travel made fast travel over long distances possible. The industry rose and fell in popularity as the economy waxed and waned.

Meeting planning really took off in the latter half of the 1990s, with a booming economy, a soaring stock market and the spread of the capitalistic business model all helping drive demand for face-to-face networking. In a world where business was front and center, those organizing meetings were more concerned that they happen than that they be cost-effective.

About five years ago there was a dramatic change. A sluggish economy was already hurting the meeting industry when the 9/11 attacks delivered a crushing blow. For a time, “normal” travel seemed out of the question, and even after air travel resumed new regulations made it more onerous than before. Then, fear of the SARS virus further cast a pall over the international business world.

At the same time, new innovations in technology such as e-mail, videoconferencing and the Web had made doing business over long distances efficient and effective. Times were tough for meeting planners throughout 2002 and into 2003. In 2002, about one quarter of events had fewer attendees than expected, according to PKF Consulting. In 2003, that number rose to about one-third.

As the U.S. economy began to recover in 2004, the meeting industry started recovering as well, driven by an increased amount of business activity. As it turned out, the Internet is an effective means of transmitting information, but face-to-face meetings are still superior in terms of forming the human connections on which success is built.

Bells and whistles

Today, meeting attendees expect more than conference rooms and cold cuts. More than half of meeting attendees expect to have access to business centers, fitness rooms and pools, according to PKF. More than one-third want spa or golfing facilities available. Above all, they are looking for hospitality teams that can take the ball and make things happen.

In terms of the actual meeting facilities themselves, planners must be able to provide their clients access to a wide range of audiovisual, staging and room layout options. LCD projectors are expected; however, planners must always be ready to accommodate an overhead or slide projector without hesitation.

Many groups want to make their meetings as distinctive as possible, offering entertainment that may involve lights, music and celebrity speakers. Eventually, wireless Internet access will be viewed as a given, rather than an extra.

Click here to read more…

 


Where Orlando Ranks


October 8th, 2007 

Lynn Thomasson | Sentinel Staff Writer
Posted July 5, 2006

Orlando was ranked 30th in population among U.S. metro areas in the 2000 census, but it seems to wind up on more than its share of top 10 lists.

It’s no surprise the area stands out when it comes to tourism. Online travel service Expedia, for instance, ranks Orlando second — behind only Las Vegas — on this year’s list of top summer destinations. Trip Advisor, an online travel information site, says its list of top attractions is “littered” with Orlando’s big-name parks.

We’re also known for our hot economy and climate: The Milken Institute puts Orlando-Kissimmee sixth in the nation for its ability to create and sustain jobs, while Old Spice says we’re the 13th-sweatiest city in the nation. (Phoenix, known for its dry heat, is No. 1.)

Progressive Corp., which specializes in high-risk auto insurance, considers Orlando to be the 10th-most-likely city in the nation for a motorcycle accident.

“There are too many crazy drivers,” said Marine veteran Ray Cavidtt of Orlando. “I wouldn’t ride a motorcycle around here for nothing.”

How believable are these rankings? Any hard numbers? Not always.

“We basically use our ample experience and come up with an editorial opinion,” said Ed Salvato, travel editor of PlanetOut Inc., a media company that primarily serves the gay community. Orlando’s Gay Days festival was ranked fourth by PlanetOut’s Gay.com on its list of North America’s top 10 gay-pride festivals.

Other top 10 lists do a little math. Sperling’s BestPlaces says Orlando is the third-most-expensive place for commuting. Orlando-area residents drove more miles to and from work and paid higher gas prices than almost anyone else, averaging $5,404 a year in gas costs alone, the study said. The report said the ranking was based on data compiled from various transportation and census reports.

The National Insurance Crime Bureau uses reports from its member insurers to build a list of the Top 10 cities for staged-accident scams. Orlando ranked sixth in the latest report.

“I suppose they’re reliable, but it really depends on who’s doing the cross checking,” said Orlando resident Ken Snyder, 42, who repairs restaurant equipment. Snyder said he never pays attention to top 10 lists. “Not at all. I just don’t,” he said.

But other people find top 10 lists helpful, or at least interesting.

“Of course,” said Robert Alvarez, a 43-year-old sales manager from Orlando. “We’re always curious to see who’s on top.”

Lynn Thomasson can be reached at 407-420-5277 or lthomasson@orlandosentinel.com.


Advertising on the Here’s Network


October 8th, 2007 

 

Promote your business on the Meeting and Convention industry’s Heres Network

 

 

 

 

 

“Blog and podcast advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising”

 

Lift your brand on one, two, three or all of the following markets: Chicago, New York, Philadelphia, San Francisco, Los Angeles, Las Vegas, Nashville, Michigan, Wisconsin, Orlando, Boston, Colorado, Houston, Miami, Seattle, Atlanta, Washington D.C. and Arizona.

 

One Solution, One Network, 20 Markets – You Choose!

 

The next generation of the internet is built on communities of like-minded individuals surrounded by robust content.  That’s what the Here’s Network delivers in 25 major meeting, incentive, conference and exhibition (MICE) destinations world-wide.  If your business is seeking an effective and affordable way to reach local exposure with a national network, please contact us today.

 

For the first time ever, the revolutionary Heres Network allows you, as an advertiser, to choose only those markets you would like to invest.  Choose one, two or up to 20 markets.  It’s your choice.  No need to pay a national price for national exposure.

 

Combined spending on blog and podcast advertising totaled $20.4 million in 2005, according to custom media research firm PQ Media. Ad spending in these areas is expected to balloon another 144.9 percent to $49.8 million this year. The study, “Blog and Podcast  Advertising Outlook,” is the result of six months of primary research and the first installment in PQ Media’s “Alternative Media Research” series. Blog advertising accounted for 81.4 percent of ad spending among the three areas—blogs and podcasts  collectively termed “user-generated online media” by the study.

 

“Blog and podcast advertising are being driven by some of the same factors boosting the growth of the overall alternative media sector: continued audience fragmentation, the perceived ineffectiveness of traditional advertising”

 Local Advertising Packages

 

Chicago, New York, Philadelphia, San Francisco, Los Angeles, Las Vegas, Nashville, Michigan, Wisconsin, Orlando, Boston, Colorado, Houston, Miami, Seattle, Atlanta, Washington D.C. and Arizona.

 

Each Here’s Network market features nine top level categories which are available for sponsorship.  Categories include Accommodations, Meeting Spaces and Places, Restaurants and Night Life, Meeting and Event Services, Sightseeing, Transportation, Fun Facts, Tips from the Pros and Special Events.  Rates start at less than $100 per month.  Learn more info@hereschicago.com

 

National Advertising Packages

 

Chicago, New York, Philadelphia, San Francisco, Los Angeles, Las Vegas, Nashville, Michigan, Wisconsin, Orlando, Boston, Colorado, Houston, Miami, Seattle, Atlanta, Washington D.C. and Arizona.

 

Promote your brand across all markets with the Here’s Network.  National advertising packages start at $5,000 annually.  Learn more info@hereschicago.com. 

 

Podcast Sponsorship Packages

Sponsor one or more. Learn more info@hereschicago.com

 

How am I going to lift my brand via The Heres Network?

Your brand will be in front of 240,000 unique impressions per year to include influential meeting and event planners worldwide. 

 

Current Market Sponsorships Available

 

Chicago, New York, Philadelphia, San Francisco, Los Angeles, Las Vegas, Nashville, Michigan, Wisconsin, Orlando, Boston, Colorado, Houston, Miami, Seattle, Atlanta, Washington D.C. and Arizona.

 

Interested Meeting Venues, CVB’s, Tourist Boards, Meeting Service Providers and Hotel properties, please contact sales@heresnetwork.com


The Price of Innovation


October 8th, 2007 

 

by Sue Tinnish

847.394.9857

stinnish@ameritech.net

 

You want new ….
You want different
You want innovative
You want to borrow from something done before…

Many of us have only a passing familiarity with the principles of copyright law and the area of intellectual property. The Internet’s technology, ease and flexibility have made it incredibly easy to have access to, copy or even forward information. For the first time, the average person sitting at a computer can gain access to a wide range of every type of copyrighted material and can easily copy or communicate that material virtually instantaneously.

In a digital format, it’s not so easy to determine if a work has been copied. Original photocopy machines left tell-tale signs that a work was a copy. Later, color copies made near perfect originals. Now it is next to impossible to ascertain whether and at what point in the process a copy has been made or a performance has occurred.

From students to authors to people involved in planning meetings, copyright law is important to understand. There is a price to innovation and in many cases it’s determined by copyright laws or other areas of intellectual property rights.

Copyright or © is a legal protection for authors. Copyright law affords protection from “copying” of material. Ideas and facts are not protected by copyright laws. Individual words can not be copyrighted.  Copyright only protects the particular way an author expresses facts or ideas. Ultimately, copyright laws allow authors to profit from their work.

Like many laws, copyright laws have been amended since first created in 1790. Some parts of the law are ambiguous or poorly written. And no law can cover all situations in all circumstances. (And hence lawyers can make a profitable living!)

Materials that are protected by copyright include:

  • Writings
  • Musical works
  • Cartoons
  • Plays
  • Photographs
  • Maps
  • Artworks, sculpture
  • Movies
  • Pantomimes and choreographed works
  • Recipes
  • Architectural drawings

Copyright law protects published and unpublished works. Copyright protection for all works created after 1978 begins the instant a work is created – whether it is registered or not with the US Copyright Office. It is not even necessary to publish the copyright notice.   Some works may not be copyright protected but exist in the public domain. Public domain works are available for copying or using without gaining permission from the author.

How do you tell if a work is copyrighted? Unfortunately, there is no straightforward rule. To understand when a copyright has expired, you need to know when the work was published.

  • Everything published in the United States before 1923 is in the public domain.
  • Works published in the United States between 1923- 1963 and not renewed are in the public domain.
  • All unpublished works by authors dated over 70 years are in the public domain.
  • Foreign works published before 1901 are in the public domain.
  • Foreign works published 1909-1923 with copyright notice are in the public domain.
  • Copyright protection for current works (published after 1977) generally lasts for the extent of the author’s life plus 70 years.
  • Works made for hire – that is works that are created as part of a job are protected for 90 years from the date of publication or 120 years from the date of creation whichever comes first. Examples: Training materials.


Examples of Public Domain works:

  • Louise May Alcott’s Little Women
  • Leonardo DaVinci’s Mona Lisa
  • The Lone Ranger but not E.T. or Hopalong Cassidy
  • Any facts

Copyrightis a complex issue. If you find a work that you want to copy, adapt or otherwise use and it is not in the public domain, you have three alternatives:

1.       Find something that is in the public domain

2.       Obtain permission to use the work

3.       Use the work without permission relying on the principle of the “fair use” which allows copyrighted material to be used for free in limited situations.


Fair use is a concept only legally recognized in the
United States. No other country in the world gives the public latitude to use copyrighted works without permission.   Under the fair use privilege an author is permitted to make limited use of another author’s work without asking permission.

When is it fair to use someone’s materials?

  • When you comment or criticize
  • For news reporting
  • For research or scholarship


Three other considerations for fair use:

  • The type of work – factual works (technical, scientific) vs. works of fancy (novels, poems, plays)
  • The amount and importance of the material used
  • The effect of the use of the material on the potential market or the value of the copyrighted works

People sometimes unknowingly violate copyright laws. The wide amount of information available via the web and electronic distribution makes it easy to have access to information and to add it to a presentation, brochure or other marketing information.

You may not realize that you are infringing upon an author’s rights. Here are some flagrant examples of violating copyright laws:

  • Copying training materials (this is an example of a work made for hire) to reduce the cost of purchasing additional materials from a training company.
  • Photocopying of articles from magazines for mass distribution.
  • Using a song as background music in a video production.

Works on the Internet do not automatically qualify to be considered public domain. Nor does out of print mean out of copyright.

 

If you are concerned about copyright issues, you can: 

  • Research the topic in more depth using these resources:

1.       US Office of Copyright http://www.copyright.gov/
US Office of Copyright

2.       Brad Templeton writes a brief introduction to copyright law at http://www.templetons.com/brad/copyright.html
Brad Templeton’s Intro to Copyright Law

He also has the 10 Myths about Copyright which is definitely worth a read at http://www.templetons.com/brad/copymyths.html
Brad Templeton’s 10 Myths

3.       Copyright website at http://www.benedict.com/
Copyright Website LLC

4.       Using Copyrighted Works For Meetings, Seminars & Conferences by J. Wesley Cochran, Professor of Law, Texas Tech University, August 1999 at
http://www.unc.edu/~unclng/copy-corner12.htm
Prof. Cochran

 

  • Ask permission to use the work. (This can be time-consuming.)
  • Use royalty-free content. You can purchase for a one-time fee for unlimited use (with some restrictions) of music, stock photos or graphics in presentation materials.
  • Use works of the United States Government. By statute, U.S. Government works are not protected by copyright. This would include photographs from NASA, database and statistics (like the US Census data).
  • Gain explicit agreements from your speakers that protect your organization from claims that the speaker used copyrighted materials (e.g., a PowerPoint® presentation) without permission. Speaker agreements also should ensure that the sponsor has the right to record and replay the presentation or reproduce the handouts for distribution or sale to non-attendees. Speaker agreements also should include language that allows the sponsoring organization to reproduce the presentation materials in any form or media (e.g., on the sponsor’s Web site). This idea  taken directly from Association Meetings, Dec, 2000 by Jed R. Mandel at http://www.findarticles.com/p/articles/mi_m0CXQ/is_6_12/ai_68965444
  • Link Well. Links to web sites may be freely reproduced for hyperlinking. Always proper cite a website and depending upon your usage notify the web page provider. Also avoid deeply linking to a specific page. Some websites prohibit deep linking which allows you to avoid the home page.
  • Obtain Music Licensing. Unless a song is clearly within the “public domain,” any music–live or recorded–played at an event is subject to copyright protection. Event sponsors may need copyright licenses from one or all of the music licensing organizations (ASCAP, BMI, or SESAC). Each organization has a “playlist” of music for which it is authorized to give licenses on behalf of copyright owners. They can provide you with a blanket license tailored to the meetings industry.

·         Research sources for Public Domain works:

1.       The on-line Books Page at www.digital.library.upenn.edu/books
On-line Books

2.       www.ibiblio.org contains links to many websites with public domain materials
www.ibiblio.org

3.       Wikipedia contains many links to public domain at http://en2.wikipedia.org/wiki/wikipedia:public_domain_resources
Wikipedia Public Domain

4.       Audiovisual and sound recordings at the National Archives and Records Administration (NARA) at www.archives.gov
NARA

5.       Maps at the US Geological Survey (USGS) at www.usgs.gov or the National Archives Cartographic and Architectural Branch at www.nara.gov
USGS

6.       Art works through web searches using the artist’s name or check Art History Resources on the Web at http://witcombe.bcpw.sbc.edu/arthlinks.html
Art History Resources


Strive for new, different and innovativemeetings.  But respect other people’s work.  Plagiarism is an ethical issue. While you may no longer be in school and concerned about plagiarism, you should give credit for ideas and facts that you borrow from authors. 


Equity Inns Plops Down $28 Million for Orlando Hotel


October 8th, 2007 

Germantown-based Equity Inns has completed the purchase of the 246-suite Embassy Suites/International Drive in Orlando from a partnership controlled by Mississippi Management. This is the first Embassy Suites-brand hotel purchased by the company.
When Equity Inns first announced plans to acquire the property on June 5, the company planned to pay $28 million or $113,000 per suite.
Messages left for Edwin F. Ansbro, senior vice president of real estate with Equity Inns, to confirm the purchase price were not returned by press time.
The Hilton-branded hotel is about one mile north of the Orlando Convention Center, which just completed a 1.5-million-square foot addition. The hotel also recently completed a significant renovation of its public areas and guestrooms.
Equity Inns expects to invest additional capital to complete new Embassy brand upgrades.
Mississippi Management will continue to operate the property under a two-year performance-based contract.
Equity Inns Inc. is a self-advised real estate investment trust (REIT) that currently owns 126 hotels in 36 states.

 

Posted from http://www.memphisdailynews.com/Editorial/StoryDaily.aspx?story=digest&date=6%2F26%2F2006.


Summer forecast is sunny for hotels


October 8th, 2007 

Christopher Boyd | Sentinel Staff Writer
Posted June 26, 2006

 

Some good news for hoteliers worried about the impact of markedly higher gasoline prices on summer travel: PricewaterhouseCoopers hospitality and leisure practice says don’t sweat it.

The financial services company predicts this summer will be the strongest for the lodging industry since 2000, with the occupancy rate hitting 72.1 percent. Since the number of hotel rooms has increased 7.7 percent since 2000, the actual number of occupied rooms is expected to set a record.

PricewaterhouseCoopers also expects room rates at high-end resorts to climb as much as 15 percent above summer 2005 levels. It would be the biggest jump in rates in decades.

Though hotel occupancy rates have fallen in Central Florida during much of the past year, rates are up here, too. PricewaterhouseCoopers forecasts a stronger travel season for most of the country, including the Southeast, where highly active hurricane seasons in 2004 and 2005 led to fears that travelers might stay away.


Five Underrated Orlando Golf Courses


October 8th, 2007 

By Derek Duncan,
Senior Writer,
Golf Publisher Syndications

ORLANDO, FL — Orlando is known as one of the great public golf regions of the United States, but many visitors still have difficulty finding a good, affordable, round of golf.

Knowing only to what friends tell them or what magazines print, Orlando seems like a city of about eight fashionable golf courses, none of which can be played for less than $100. The truth is that there are at least twenty golf courses in and around the city that would merit consideration as one of the top courses in the majority of American cities, but in this competitive market, a dozen of these are jilted by reputation and advertising dollars. We hope here to unveil some of these underrated courses, showing them to be direct alternatives to their more popular and expensive counterparts. Here are five that easily hold their own against the brightest resort courses while costing but a fraction to play.

The Old Favorite or The Old Unknown?

Ask anyone who lives outside Florida to name the best course in Orlando and Bay Hill will likely be mentioned. Why? Good question, sort of.

In one way the answer is obvious. Bay Hill is Orlando’s most visible course because it hosts a high profile PGA Tour event and it’s owned by Arnold Palmer.

Off the record, however, insiders will tell you the course is vastly overrated and not all that distinctive. In fact, numerous courses in Orlando offer everything that Bay Hill does, except a nationally televised tournament.

One of these is Errol Estate Country Club, 30 minutes northeast of downtown in Apopka. Errol Estate might not at first seem comparable to Bay Hill, but the two have more than a few things in common. Dick Wilson, built Bay Hill in 1962, also mentored Joe Lee, who built Errol Estate in 1973 (in fact Lee worked on Bay Hill and was responsible for completing much of the troubled architect’s later work). In the beginning, both courses featured Wilsonian influences, including large, often elevated greens angled behind open-faced bunkers, and frequent doglegs (Palmer has since modified Bay Hill to look more like one of his own designs).

Three distinct nines-the original Lake and Highland nines (1973), and the Grove (1975)-give Errol Estate variety beyond what Bay Hill can offer, and the notable elevation changes also set it apart from the more famous course. Each course is ideally maintained and accompanied by tasteful housing, yet it is Errol Estate that seems the more quiet and natural.

Errol Estate has a PGA heritage as well. Charles Coody was the club’s Director of Golf in the early days, and Kathy Whitworth owned a share of the pro shop. Who knows? If a PGA Tour event had been held in the early 1970’s at Errol Estate rather than Bay Hill, perhaps the fortunes of the two courses might be reversed.

Bay Hill: $175, plus Lodge rates (must stay at Lodge to play)
Errol Estate: $25-$50 for any 18-hole combination

Click here to continue…


Tourism tax should go up, panel agrees


October 8th, 2007 

David Damron | Sentinel Staff Writer
Posted June 16, 2006

 

Orange County should raise its resort tax and spend the extra money to market the area to more tourists and help fund nearly $1 billion in downtown arts and sports projects, a key panel said Thursday.

In a 6-1 vote, the county’s advisory Tourist Development Council backed a plan led by Orange County Mayor Rich Crotty and Orlando Mayor Buddy Dyer to raise a tax on hotel guests from 5 percent to 6 percent. The annual $25 million in added revenue would be split between tourism ads and civic projects.

The plan is opposed by a faction of the tourism industry.

“This [vote] was very impactful in terms of strengthening our tourism industry,” Crotty said, noting that tough negotiations lie ahead in crafting a funding plan for downtown projects.

The panel’s backing is largely symbolic, but it clears a safe political path for Orange County commissioners to approve the tax increase, perhaps as early as next month. Orange leaders then will hear individual pitches from the trio of civic projects and likely settle on funding levels for each one.

As a concession to tourism officials, the advertising effort will receive the first two years of added revenue in any funding scheme, or about $51 million. But that money would return to the downtown projects’ funding pot over 10 years, so that the split evens out.

Backers of a new performing-arts center, basketball arena and renovated Citrus Bowl have lobbied county leaders hardest to increase the resort tax to help pay for what is now a $950 million lineup of downtown projects.

“It’s a big day,” arts center Chairman Jim Pugh said after the supportive vote.

But tourism leaders, namely hotel magnate Harris Rosen, have argued that the area’s tourism economy is sagging, and that any resort-tax hike should help prop up the industry first.

Despite recent record years for area visitors and tourist-tax collections, Rosen and others in the industry say only a more aggressive ad campaign can keep Central Florida’s visitor economy healthy.

Citing lower occupancy rates, high gas prices, hurricane and terrorism threats, as well as troubling health-care and utility-c